Branding & Web Design
Financial Services
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Atalaya Capital Management LP is a privately held, SEC registered alternative investment advisory firm in NYC. They focused on making private credit and special opportunity investments.
Atalaya means watch tower in Spanish. They has a unique vantage point to see the investment landscape and pursue opportunities with a different perspective. Making a logo, the front two as forming the watchtower are easily perceived but the two as hidden in back are understand to exist only with perspective and experience.







Final Solution
I optimized information and contents in the home page instead of adding multiple pages. Simplified user flow leads the site users to navigate easily.